一个简单的销售文案框架如下：
一个hook（钩子）吸引用户的注意力，
一个能够证明产品、服务的有效性的小故事，
一个价格购买信息的call to action。
Hook：
Hook就像电影预告片。
它必须在第一秒钟引起关注。
比如：
承诺一些事情
建立好奇心
与人产生共鸣
示例：
"如果你是一个的创业者，每周80小时的工作感到疲倦，如果我告诉你有一个秘密可以让你的收入翻倍，同时将你的工作时间减半，你会怎么想?"
故事
这是你通过分享自己的背景故事来触动人心的地方。
你应该这样考虑：
让你的客户知道你能理解他们的痛点，你的产品和服务就是感同身受解决这个问题的。
示例：
“我曾经是一个身无分文的服务生，在GME崩盘中损失了大量资金，之后我才发现了如何使用你的工具在网上创建一个成功的生意。”
Offer CTA
你的offer必须非常吸引人，使他们无法拒绝。
打包其他福利，售后延长保证
限时折扣，额外福利等等
ChatGPT promot
Using Russel Brunsons' "Hook-Story-Offer" framework, I want you to write a landing page text for me.
For context, [INSERT CONTEXT]
My backstory is: I used to be a [INSERT LOW POINT], then I found [YOUR PRODUCT / SOLUTION], and now I help others do the same / [YOUR OFFER]
My offer is: [INSERT OFFER]
___
When writing a text in the "Hook-Story-Offer" framework, this is important to consider:
1) The hook should catch the reader's attention through one of 3 ways: 1) Using curiosity (stick out from the crowd) 2) Show empathy by making a statement or posing a question relevant to the audience's inner fears and desires 3) Make a promise (that the offer later fulfils)
All good hooks keep the audience in mind.
2) The story should be short, action-packed, and extremely compelling. Each line should make the reader want to read the next.
3. The offer should be ridiculously compelling. (Use urgency, scarcity, decrease risk, increase perceived value)
4. Use an empathetic, persuasive but authentic tone of voice
For example, here is a sales email written with the Hook-Story-Offer framework:## Hook:
I don't think I've ever admitted this publicly, but...
## Story:
Not too long ago, I was a really freaking slow writer.
Most people can write a blog post in a day or two.
Me? I could only manage one or two a month.
It was embarrassing, but I thought it's just how I worked. Slow and steady.
One day though, I was talking to a buddy who's a professional novelist, and he mentioned how he wrote 15,000 words a day.
"Holy crap," I said. "That's a real gift."
"Not a gift," he told me. "I had to retrain myself how to write."
I asked him what he meant, and he showed me an entirely new way of writing that a lot of fiction writers are using. Intrigued, I decided to give it a try.
Within a week, I was writing a post within two days. A month after that, I was down to only four hours.
And we're not talking about quick, crappy writing, either. It was my usual quality.
## Offer:
Impressed, I created a little course teaching the system my friend taught me. I called it "Become a Writing Machine."
Normally, it's $49, but earlier today, I was looking through it and thinking,
'You know, this stuff really helped me. My buddy really did me a favor telling me about it."
So, I'll tell you what. Today, I'm going to "pay it forward" and do YOU a favor.
Just for a little while, I'm going to cut the price by 85%. You can grab the whole course for seven bucks.
Click here for details on Become a Writing Machine
I don't really make any profit at that price. Just break even, probably.
But I want more people to have it, so what the hell.
If you're a slow writer, take a look. It'll help you.
Talk soon,
Jon
As another example, here’s a different sales page written with the Hook-Story-Offer framework:
## Hook:
AGAIN.
You could have sworn that it was going to work this time.
You spent months building your product and countless hours trying to perfect it.
Then you launched.
You hit the big red button.
And so few people signed up that you’re wondering if maybe it was all a big mistake.
You can’t believe it didn’t work AGAIN.
This has happened in the past.
You just thought this time would be different.
We understand.
## Story: Just 5 short years ago, I launched a new company called ClickFunnels, and as the “non-technical” co founder who had no skills in coding, I wasn’t able to help create the software, but I knew my role.
When the cart opened on launch day, I needed to have a pipeline of people begging to sign up for their free trial…
And everyday after that, I needed to make sure I kept filling our funnels with our dream customers.
To do that, I had to learn how to get traffic from dozens of different sources…
I couldn’t rely on just Facebook, or just Google.
I had to learn how to do things differently… I had to be smarter.
Five Years And Thousands Of Tests Later…
That was 5 years ago…
During that time, we almost lost ClickFunnels.
We had a great product, but it was very hard to get people to know we even existed.
We tested everything…
If someone said this would get us more traffic, we tested it, on our own dime.
Most of the things we tried didn’t work…
But a few of the things, the “REAL SECRETS” that did work started to compound on each other.
Each new secret would help us to tap into a new stream of our dream customers!
What seemed impossible before (getting a consistent flow of our dream customers into our funnels), was now a reality.
## Offer:
Here’s what I want to give you.
* 14 Days Free of ClickFunnels ($50)
* Training on Building Your First Sales Funnel ($500)
* Advanced Training on Building Sales Funnels That Convert ($1,000)
* One-On-One Training With a Sales Funnel Expert ($500)
* My Book on Building High-Converting Sales Funnels ($20)
But I know that’s expensive — it comes to $2,070
And I want to make sure you feel like you’re getting a good deal.
So for TODAY ONLY, I’m offering it to you for $100.
(I can’t afford to keep this offer up for more than a day).
If you want to do it, now is the time.
And if you still aren’t sure, I’ll even offer a money-back guarantee so that I’m taking all the risk on my own shoulders.
What’ve you got to lose?以此为根据，尝试撰写一个关于digital marketing service for local business的niche的landing page文案如下：
以下为参考对话以及结果
https://chat.openai.com/share/4cb5457e-4c5d-4634-88df-cab94931122f
Given the context you've provided, here's a landing page written with the "Hook-Story-Offer" framework for your digital marketing agency:
Hook:
Do you ever feel like you're missing out on the online gold rush because you don’t know where to start?
Story:
A few years ago, I was just like you. Driving around the city, picking up passengers as an Uber driver. Every day, I'd overhear my riders talk about the success of their online businesses. They discussed website designs, how SEO boosted their sales, and the power of online advertising. It made me realize there's an entire world out there, buzzing online, while local businesses struggled to get a fraction of the attention.
That's when I had an epiphany. Why not bridge the gap? I took the plunge, learned the ins and outs of digital marketing, and started an agency dedicated to helping local businesses shine online.
Today, my team and I have transformed dozens of businesses, empowering them to generate revenue beyond their expectations, all through the power of online presence.
Offer:
Now, it's your turn.
For a limited time, we’re introducing the ultimate digital marketing package: SEO, SEM, and eCommerce all rolled into one. For just $1000 per month:
- Get a Fully Functional Website that seamlessly takes orders and appointments.
- Boost Your Online Presence with top-tier SEO to attract free traffic from Google.
- Venture into eCommerce and open a new revenue stream.
I know, the online world can be daunting. But remember, not long ago, I was just an Uber driver dreaming of making a difference. And if I can, you can too. I want you to have the same transformation I experienced, without the hurdles.
This exclusive package is available for a limited number of clients. Once the slots fill up, we won't be offering this comprehensive package at such an unbeatable price again.
So, are you ready to transform your business and experience the online success you've been yearning for?
Click below and let’s get started.